Let us face it. Data Management within Upstream is no walk in the park. All the V's of Big data are applicable for this industry - Volume, Variety and Velocity of data.
Experience in E&P space has suggested the following DM trends and let us explore the When, Why, How and Where organizations do Data Management
When : Data Management is NOT a mandate to run Business. It is always performed when organization make huge profit and looking to spin off initiatives / Project
Why : To explore Opportunity in an attempt to improve efficiency and excellence
How : Spin off an effort to draw out a multi year Strategy and Roadmap for Data Management
Where : Usually concentrate in subsurface as the DM market is mature in subsurface - for process, standards and tools.
All of the above has made Data Management an after thought and deteriorated the importance of managing data.
The primary motive of any business is to first stay in the Business. For O&G companies to stay in business,
1. Safety on all operations to Habitat, environment : Organization need to create, maintain, update safe operating guidelines. Gather and analyze data to ensure no risk to Habitat and enviroment
2. Abide by the rules (County, State, Federal rules) : Organizations need to provide data for regulatory and compliance requirements for license to Operate
Both of the above is driven by Data. This clearly indicates Data and managing the data (Data Management) is a mandate for E&P businesses to stay alive. In my opinion Data Management efforts in organizations should start with addressing the above.